THE FUTURE OF SPORTS BUSINESS: AI
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Holding a PhD in High-Energy Physics, Paul has also applied his analytical expertise across diverse fields for clients in fixed-income, equity and credit risk, litigation finance, the energy sector, and sports betting.
Outside of work, he’s a dedicated parkrunner. He serves as a trustee of Access Sport, a charity committed to providing disabled and disadvantaged children with access to the benefits of sport.
Results-proven, growth-oriented and globally accomplished leader with repeated success in multiple industries and markets, expanding international footprint, building shareholder value, driving vision and achieving critical strategic goals. Successful M&A and restructuring track record.
Ceric appeared live on ITV, BBC, NBC News, N1 (regional CNN), Al Jazeera, FACE TV, FTV, BH Radio as well as in articles in The Times, The Financial Times, The New York Times, Reuters, Time Out London, the Guardian, The Sunday Times, Vogue Italia, Vogue UK, Madame Figaro. He’s been labelled as one of the ‘UK’s Most Powerful People in Art & Fashion’ by the Times Magazine and ‘London’s Top Tastemaker’ by Time Out London. Ceric regularly attends business and investment conferences in Europe and Asia as a panellist and moderator.
A recognized thought leader, Matthew speaks at global events like DMEXCO and DMWF and has been featured in UKTN, Metro, and the award-winning documentary Am I A Rtard*? His career spans cloud services, IT, and leadership roles at Fulham FC, Logicalis, and Carrenza, where he honed his passion for AI, business, and ethical innovation.
Through the exposure to physical activity and sport at a young age, David has been able to use the skills and experiences he gained being part of teams to inform his own management and leadership styles in the large number of businesses he is now involved in. He strongly believes ‘The team is greater than the individual’ and working in partnership is a key driver to success.
The group has been operating for over 10 years and has now made the change to ensure its future is in the right markets. I have introduced additional expertise including a strategic advisor Tom Arnold, who has also become a major shareholder. Tom and I have known each other for over 30 years and have a shared passion for ‘Sport for Social Change’.
Harvey is co-founder and CTO of Alive Industries, specialising in AI and Machine Learning model development tailored for small businesses and startups driven by the mission to make advanced AI accessible to UK SMBs. Previously an Intelligence Analyst at Meta, he contributed to critical projects addressing COVID-19 misinformation and the January 6th insurrection. Harvey holds a Master’s in Computational Social Science from the University of Oxford’s Oxford Internet Institute, focusing on Human-Computer Interaction with Generative AI.
Harry advises clients across a wide range of sectors – particularly media, technology, retail and fashion – with a particular focus on digital transformations, media partnerships, outsourcings, strategic services agreements, AI, AdTech and general commercial contracts.
Adam Pennock is the Vice President of Risk & Investigations at Sportradar, where he leads a global team dedicated to protecting sports integrity through advanced intelligence and investigative solutions. With over 15 years of experience in intelligence across both public and private sectors, Adam has been instrumental in developing and leading technology and human-driven initiatives to uphold the integrity of sport. He played a key role in developing Safe Sport, an innovative solution launched by Sportradar and Arwen that integrates AI-powered moderation, education, and investigation to combat online abuse in sport. Adam’s career began at the UK Ministry of Defence, where he specialised in counter-terrorism operations before moving into leadership roles at Mitie Security. He holds a Master’s in Intelligence and Security from the University of Leicester
Jonathan is CEO of ethical data science company, Signify Group. Since 2019, Jonathan has led the development and roll out of Signify’s specialist AI-driven proactive threat detection and protection service – Threat Matrix – an innovative initiative to protect players, athletes and high profile individuals from the poison of online abuse. Working with international federations, national leagues, player unions, clubs, law enforcement and directly with athletes, Threat Matrix has delivered a step-change in the way online abuse is tackled, creating real world action, effective deterrents and taking the onus away from the victim to take action.
Through the exposure to physical activity and sport at a young age, David has been able to use the skills and experiences he gained being part of teams to inform his own management and leadership styles in the large number of businesses he is now involved in. He strongly believes ‘The team is greater than the individual’ and working in partnership is a key driver to success.
The group has been operating for over 10 years and has now made the change to ensure its future is in the right markets. I have introduced additional expertise including a strategic advisor Tom Arnold, who has also become a major shareholder. Tom and I have known each other for over 30 years and have a shared passion for ‘Sport for Social Change’.
Tom Russell has served as the Chief Legal Officer of Genius Sports Group since April 2020 and prior thereto served as the General Counsel since 2014. Prior to joining Genius Sports Group, Mr. Russell served as a Senior Associate at DLA Piper, practicing in their Media, Sports, Gaming and Entertainment practice. Mr. Russell began his career in 2004 as an associate in Berwin Leighton Paisner’s London office (now Bryan Cave Leighton Paisner LLP). Mr. Russell received a LL.B., in Law from The London School of Economics and Political Science and LPC from BPP Law School. Mr. Russell is a qualified solicitor in England and Wales.
Graham has worked in sport for over 25 years and has had an international career with leadership roles in many different aspects of the business. From working on the creation of UEFA’s first in-house commercial agency, running Nike UK & Ireland’s sports marketing division to Sky Sports – his different roles have involved all major sports and all types of sports business. For the last 10 years he has been the CEO and Chair of the Board of Velon, a company owned by the world’s top cycling teams which he helped to create in 2014. Velon’s pioneering digital technology has seen it build the largest fan following in the sport.
Daniel is a member of the Litigation & Regulatory group and specialises in all aspects of commercial dispute resolution, with a particular focus on the Technology sector and Sports sectors.
Daniel has a breadth of experience in traditional litigation and arbitration, as well as risk management and dispute avoidance. Daniel also has experience of all forms of alternative dispute resolution. His clients include IT and telecommunications companies, Football clubs, manufacturers, retailers and government bodies.
Elizabeth acts for a wide range of clients including US and non-US multinationals and listed and unlisted companies.
She has a wide range of experience advising on UK and international tax matters (both transactional and advisory in nature), in particular M&A, structuring and restructuring.
She also has extensive experience advising on warranty and indemnity insurance and tax risk insurance policies, both for underwriters and insureds. Elizabeth is a Chartered Tax Adviser.
Ash has been working within the Technology industry for 11 years mixing his personal knowledge & experiences within Sport. His current role at Intel is managing the Activation of the Olympic & Paralympic Sponsorship globally. Working with a mixture of NGB’s, NOC’s and the IOC on solutions that have helped athletes and teams during Paris 2024 and previous Olympic & Paralympic Games.
Intel create world-changing technology that improves the life of every person on the planet.
Intel put the silicon in Silicon Valley. For more than 50 years, Intel and our people have had a profound influence on the world, driving business and society forward by creating radical innovation that revolutionizes the way we live.
Today we are applying our reach, scale, and resources to enable our customers to capitalize more fully on the power of digital technology. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges.
Jamie has particular expertise in cross border disputes, banking, funds and structured products disputes, class actions, fraud and asset tracing matters and natural resources disputes. He has been a driving force behind the firm’s innovation in the area of third party funding.
Sam Churney is a Legal Director in DLA’s Intellectual Property, Media, Sport and Entertainment team. He focuses on the commercial exploitation of media rights, sponsorship, music, brand exploitation, content licensing, brand ambassador arrangements and intellectual property issues as well as negotiating complex arrangements for the hosting of sporting and music events. Sam has assisted in advising leading companies in the sports, media and entertainment industries including the Premier League, LEGO, Warner Bros. Discovery, NBA and ITV, amongst others.
Sam has previously been seconded to the NBA and the On Demand, Interactive, Online and Brands Legal Team at ITV and has worked on virtual secondments for VICE Media and beIN Sports.
Sam Gokarn-Millington is a Senior Associate in the Litigation and Regulatory team. Sam specialises in the resolution of complex, cross-border and high value commercial disputes, advising international clients principally in the Technology, Industrials, and Media, Sport and Entertainment sectors.
Sam has a breadth of experience in High Court litigation and International Arbitration, with substantial experience of defending group claims. Sam previously worked in the Litigation, Arbitration, and Investigations group in Dubai, UAE, where he acted on several international arbitration mandates.
Sam works closely with his regulatory colleagues on a number of business-critical matters and is currently working on a series of high-profile investigations, class actions and a significant claim for first party losses arising from a product liability issue for a major international manufacturer. Sam also has significant expertise advising on contentious cyber security claims, sports and media disputes, and litigation involving digital assets.
Adrian has been General Manager at Football DataCo since August 2016. Football DataCo is a Premier League and EFL joint venture and controls all match related data rights for professional leagues in England and Scotland. It also manages media accreditation for English Leagues and integrity service provision for the Leagues and English and Scottish FA.
Adrian is 61 and has over 30 years’ experience in sports rights, betting and broadcasting. Key roles include Managing Director at Turf TV (a horse racing media rights business), Commercial Director at Arsenal FC and Business Development Manager at Coral.
Then COVID hit. While working in data mining and prediction models, I saw my wife—an eight-time French ballroom champion—struggle to teach dance online. Watching her battle with Zoom, it became clear: digital dance education was broken.
I used the COVID extra free time to study platforms at MIT and envision a novel way to teach and learn dancing — one that truly captured movement.
After lockdowns, fate stepped in: one of Laure’s students, a PhD in AI, shared our vision. It was the sign we needed to create DANC·R.
Alex holds strong working knowledge of: distribution, licensing and carriage arrangements; copyright and media regulatory matters; TV production agreements (including original commissions and co-production agreements); advertising regulatory matters; marketing and technical broadcast services – he also works with DLA’s Corporate MSE team on sector M&A, including on television channel sales and film production company acquisitions.
He is a commercial lawyer advising on all aspects of the digital media landscape from intellectual property rights, licensing and contracts, through platform regulation, content liability and advertising rules – including data protection, privacy and defamation, consumer law and online harms – to the development and operation of tech platforms for entertainment, commerce and communications including sports, games, gambling and music.
Duncan has 30 years’ experience advising on a wide range of projects including digital sales and delivery; social media and e-business services; video games and meta worlds; book, magazine and news publishing; film and television; theme parks and location-based entertainment; sports data and technology; collecting societies and collective management of rights; plus artificial intelligence, VR, crypto and mobile apps and services.
Marlene is a certified IT attorney and is the data protection responsible person in DLA Piper Denmark as well as Head of IPT for all four Nordic DLA Piper offices.
Marlene advises Danish as well as foreign businesses and public authorities. She assists clients especially regarding the negotiation and preparation of complex technology and data protection contracts, outsourcing projects, development projects, cybersecurity/NIS2, major technology transactions as well as within AI.
She is a qualified mediator and is well known for her mediation in several high-profile IT and technology-related disputes. She is also a qualified arbitrator and deals with dispute resolution and litigation regarding complex technology contracts and technology-related law.
Marlene has vast experience of data protection compliance projects and provides advice on data breaches and cybersecurity.
She also specialises in sports law and advises the association of Danish elite football clubs (Divisionsforeningen) and the Danish premier league clubs on various matters, including security, the enforcement of the common code of conduct at Danish football stadiums and the combating of hooliganism.
During her career, she has been involved in some ground breaking litigation, both in the UK and in Europe. She has experience of urgent relief applications (including search orders), and has successfully obtained blocking injunctions for a number of her rightsowner clients against the UK broadband providers to get them to block access to infringing content.